HELLO FROM NEW ZEALAND

The Choices We Make (TCWM) is a clothing brand based in New Zealand, that celebrates the power of personal choice, resilience, and growth.

Our designs reflect not only empowerment and individuality but also the importance of cherishing small moments that bring happiness. Each piece encourages wearers to embrace their unique paths with courage, optimism, and an appreciation for life’s everyday joys. At TCWM, fashion is more than style; it’s a reminder of the strength, hope, and joy found in every choice we make.

our story coming soon
  • "In a bustling city square, amidst sleek leather shoes and tailored blazers, I noticed him. A man of effortless style, dressed simply in a black T-shirt that spoke volumes. His presence was understated yet striking. It wasn't until he passed me by that I caught a glimpse of the detail—a minimalist design, bold in its subtlety, as if the T-shirt itself had a quiet story to tell. He disappeared into the crowd, but the impression lingered."

    MENS 
  • "It was the early 2000s in the heart of the city, and I was surrounded by women who embodied grace and grit. Artists, thinkers, and creators—women who balanced tradition with a modern edge. Their tops and t-shirts weren’t just fabric; they were an extension of their bold minds and free spirits. Paired with skirts and denim, their style was both unapologetic and refined. Decorative yet elegant, these women moved with purpose, their clothing a quiet but powerful statement of who they were."

    WOMENS 
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